TIME Special Edition: Pokémon, 30 Years of Pikachu - Pikachu cover

TIME celebrates three decades of Pokémon with a special edition that tracks the journey from the early games to the shows, the global boom, and the evolution into the phenomenon it is today. Framed around “30 Years of Pikachu”, it’s a nostalgic collector issue that looks at the moments that shaped the franchise, why it became a cultural landmark, and how each era built on the last.

Inside, you’ll find features that cover Pokémon across generations, plus a dedicated section on how to master Pokémon GO, making it a fun read whether you grew up with it or you’re still actively playing now. The Pikachu cover is the classic choice for collectors, bright, iconic, and instantly recognisable.